A logo is a key visual mark that represents your brand. It’s the face of your business — the most visible symbol of who you are and what you stand for.
An effective logo is:
Simple and memorable
Timeless (not trendy)
Versatile across mediums (print, digital, small scale, etc.)
Aligned with your brand personality
Wordmark (e.g. Google)
Lettermark (e.g. HBO)
Symbol/Icon (e.g. Apple)
Combination Mark (e.g. Adidas)
Emblem (e.g. Starbucks)
A logo is a key visual mark that represents your brand. It’s the face of your business — the most visible symbol of who you are and what you stand for.
An effective logo is:
Simple and memorable
Timeless (not trendy)
Versatile across mediums (print, digital, small scale, etc.)
Aligned with your brand personality
Wordmark (e.g. Google)
Lettermark (e.g. HBO)
Symbol/Icon (e.g. Apple)
Combination Mark (e.g. Adidas)
Emblem (e.g. Starbucks)
